As previously promised, here is that video! I apologize for the delay as I forgot to put the video on my flash drive before coming to the internet cafe on Monday.
It's quite an odd feeling to think that we only have 2 more weeks left here in Trichy. It seems that just yesterday we arrived here! While the end is quite near, we don't really have the time to fully think about it as we have so much work to finish. We are still in the process of completing the business curriculum, and Angela is busy surveying the women while I am putting together some marketing pieces that the cooperative and Nest can use for future clients. It turns out that these pieces will be used sooner rather than later. After discussing marketing with the women yesterday, we gathered that they don't have strong local market connections. This is not ideal for a business, as it is always good to have local connections as a supplement to international ones. Angela and I have known a little about this for a while but got all of the information yesterday. We also have been brainstorming ways to help fix this.
One such way is the cooperative's connection with the local rotary club and an affiliated business. There is a factory just near the colony that employs thousand of people in the surrounding area. Every year they give gifts to their employees and are thinking of including an item from Chidiya in their next gift process. We are supposed to come up with a pricing sheet and provide samples for them to review before making the final decision. This will be a good way for Chidiya to get the word out.
We are also going to go to local 5 star hotels and see if we can get the Chidiya products in their gift shops. Many of these gift shops have Indian handicrafts in them, as they attract the foreign tourists that stay in their hotels. Angela and I are hoping that we can build some connections for Chidiya through this process. Additionally, since people from all over the world stay in hotels, we think this will be a good way to also create awareness for the cooperative. They will be able to simultaneously reach local and international markets. One particular hotel, Breeze, has a restaurant that Angela and I ate at a few weeks ago. We noticed that local residents come to eat there and use their facilities, such as the pool, and many foreign people stay there. Thus, we are hoping that we have success with this!
Besides that, we are still busy at work on the Yala order. One of the difficulties we've had with the whole process is the lack of women showing up to complete the order. There are 4 that regularly come to work on it, while the rest just don't. One of the problems is lac of materials, as we still don't have all the beads necessary to complete the order. The other reason is cultural. We have come to learn that in this colony, it's customary for the people to want to do things on their own accord and not work for anyone. While it is a great opportunity, they still don't fully understand how working on this order can help them. It's one f the challenges that comes with development work, and as much as Angela and I try to get them to understand, it will take much more than that. At this point, we've been looking for other people in the community who are more dedicated and understand how working in this cooperative will help them in their lives. Having such people will make membership more regular and provide people to complete such large orders in the future. The lack of participation has also affected our business lessons, since it's very hard for us to teach when no one is there (or few members). However, we are working around it and realizing that there is not much we can do except work with those who are willing. By working with them, we can slowly make a difference, as opposed to a large impact at once. Isn't that the way development work occurs in the first place?
One such way is the cooperative's connection with the local rotary club and an affiliated business. There is a factory just near the colony that employs thousand of people in the surrounding area. Every year they give gifts to their employees and are thinking of including an item from Chidiya in their next gift process. We are supposed to come up with a pricing sheet and provide samples for them to review before making the final decision. This will be a good way for Chidiya to get the word out.
We are also going to go to local 5 star hotels and see if we can get the Chidiya products in their gift shops. Many of these gift shops have Indian handicrafts in them, as they attract the foreign tourists that stay in their hotels. Angela and I are hoping that we can build some connections for Chidiya through this process. Additionally, since people from all over the world stay in hotels, we think this will be a good way to also create awareness for the cooperative. They will be able to simultaneously reach local and international markets. One particular hotel, Breeze, has a restaurant that Angela and I ate at a few weeks ago. We noticed that local residents come to eat there and use their facilities, such as the pool, and many foreign people stay there. Thus, we are hoping that we have success with this!
Besides that, we are still busy at work on the Yala order. One of the difficulties we've had with the whole process is the lack of women showing up to complete the order. There are 4 that regularly come to work on it, while the rest just don't. One of the problems is lac of materials, as we still don't have all the beads necessary to complete the order. The other reason is cultural. We have come to learn that in this colony, it's customary for the people to want to do things on their own accord and not work for anyone. While it is a great opportunity, they still don't fully understand how working on this order can help them. It's one f the challenges that comes with development work, and as much as Angela and I try to get them to understand, it will take much more than that. At this point, we've been looking for other people in the community who are more dedicated and understand how working in this cooperative will help them in their lives. Having such people will make membership more regular and provide people to complete such large orders in the future. The lack of participation has also affected our business lessons, since it's very hard for us to teach when no one is there (or few members). However, we are working around it and realizing that there is not much we can do except work with those who are willing. By working with them, we can slowly make a difference, as opposed to a large impact at once. Isn't that the way development work occurs in the first place?

